Crack the Code of Pricing: How to Nail CMAs with RPR’s Data-Driven Tools

January 13, 2026 2:00 PM - 3:00 PM (EST)

Description

When it comes to pricing a property, your clients are counting on you to lead the discussion. It’s important that you understand how to take various dynamics into consideration when creating a CMA report.

Whether for a buyer or for a seller, a thorough CMA can help you and your client fully consider all relevant factors affecting potential price points.

In this class, we’ll walk you through the step-by-step process of using RPR to create a professional report that gives your clients the information they need to make fully informed decisions. We’ll cover:

• Advanced searching for comparables based on property characteristics, location and custom geographies and more
• Using your professional expertise to adjust the value of selected comps
• Identifying additional factors to consider, such as recent market trends, months of inventory and list to price sold ratios
• Sharing recent market activity
• How to share a suggested price or a price range with a client
• Creating a personalized, custom report to share with clients

With RPR’s CMA wizard and easy-to-generate reports, you’ll be able to elevate your CMA skills in no time.